Technology- although your not doing an IT or electronics exam, you need to know what tech allows.
Institution: this isnt about gathering a list of comapnies who produce electronic products. You need to find evidence of new media technologies allwoing institutions to work in new ways to reach their audience in new ways make a greater profit and so on.
what is a media instituion
They are the people who own make control and distribute media products.
They range from large global media orginaisations to one person produces of franzies
By whom
For whom
For what purpose
ownership and finance
production. who?
Distibution. who delivers it and in what form?
Broadcast, exhibition, where is the product consumed?
controls? who decides
promotion and marketing. who will do it?
audiences
Monday, 25 November 2013
Monday, 18 November 2013
practice essay due monday
How is regional identity conveyed in this piece using the techniques mise en scene, camera shots, angles movement and composition, editing & sound.
Long shot
midshot
tracking
frequent cuts
voice over into cuts
off screen sound
long shot
mid angle
close up
mid shot
point of view shot
music in minor key, very suspicious, almost ironic
tracking + music creates comidy, insulting knowledge
ofscreen sound
doc in suit= professional, high class, accent very standard english
others very casual working class citizens+ naieve innocent
music marching pace, creates suspense, comedy, leading to police should be professional but just as naieve as they havent experienced urban life where as doc is more sophisticated
doc once started as insider, due to change of surroundings, he has become and outsider, ironically has always been the outsider as he strives for more intellectually where as the other small town people prefer simple life.
This programme seems to be located down south in the suburbs of Britain, perhaps Cornwall as it is located in the coast and the accent contributes.
Its very small town, and everyone is very close, neighborly, innocent, they know nothing more than what they have been taught where as the doctor thinks he knows better and undermines everyone becuase of his higher education and his thrive to learn more.
props such as cars represent class and regional identity as the doctor has a more higher class car than the average citizen from that part of Britain perhaps showing us as the audience that he will not allow himself to adapt to that sort of living as he is so used to the more urban materialistic idea. This also allows the audience to contrast him and his surroundings allowing us to see where people rank in this subliminal hierarchy.
Ironically even though the doctor thinks he knows better because of his obvious high education the people of that village also think they know better because they know how things run around, so they have more instinctual power where as the doctor has intellectual power.
On a whole the regional identity is presented as innocent, relaxed, old fashioned but because its a comedy many aspects have been used to change what we associate with areas by the coast.
Doctor Martin is quite a misogynistic character at times but however we find this quite funny as his misanthropic behaviour compared to the innocent native people of this village clash and make us laugh but also make us capture how innocent people still are in suburban areas of Britain which with our daily life's in the capital forget or never get to experience it. Compared to other characters, Doc martin is portrayed as a very smart man. We can see this by his dress sense as he is always well presented with a smart suit. Considering we find this funny as he is working in a small town doctor which we as cosmopolitan people wouldn't find a big deal how ever the small towers consider it an honorable position as it is one of the small amount of jobs that need high education to be done. Doc martin however uses this to his advantage as he knows its not a big of a job as a surgeon perhaps but he still fools the locals by the way he talks, thinking hes more superior. Automatically we think that regional identity is quite naive as if they live in a wander land where they are so pure hearted and the cruelest of people try to damage there spirit.
doc in suit means professional, high class. His accent very standard english whereas others are more cornish making them seem more vulnerable as the power of accent in our country plays a huge role as to how we can interpret people.
others very casual working class citizens+ naieve innocent
music marching pace, creates suspense, comedy, leading to police should be professional but just as naieve as they havent experienced urban life where as doc is more sophisticated
doc once started as insider, due to change of surroundings, he has become and outsider, ironically has always been the outsider as he strives for more intellectually where as the other small town people prefer simple life.
When the doc see's the dog his facial expressions turn sour, instantly we can see he destests the dog very much, the music contributes to us knowing this as it is in minor key and it is in 4/4 which creates a marching pace. This helps create rythm as he is making his way to the police station; another location which is highly respected by the locals. We start off with doc martins face in a close up shot in order to help us see the true emotions in his face then eventually the tracking receeds to allow us to see his location and instantly we laugh because we see a contrast with a serious highly educated doctor in a small town with a dog in his hand and we just cant take him seriously. This makes the region look more strong as nature has beaten this highly educated man who thinks he cant be broken. Unlike the doc, the police officer is also a born and breed resident of the village so like the other citizens he to highly respects the doctor. However the doctor is so self centered he doesnt realise this.
Through out this 5 minute screening we as the audience are exposed to a great amount of techniques. From camera angles all the way to mise en scene in order for us to be able to identify regional identity and how it contrasts with those whom in particularly are not from those areas but adapt to the conditions and region in which they now live. The region this drama comedy is based in is in the suburbs of Britain, perhaps Cornwall on the coast because of the dialect and accent of the english from the small town citizens.
At the opening scene we have the doctor and his mother. Now from the costume we can clearly see that the doctor is of a higher education and higher social class where as his mother is from the working class. Also we have a long shot which informs the audience of the doctors surroundings. We then automatically contrast the doctor with his surroundings and instantly being able to see what region he was from and the region he is now in. Ironically his mother is in the opening scene but she manages to blend in with the surroundings mainly because her dress sense is that of a typical farm woman who we wouldn't notice as odd. This allows us to see that the doctor was once of that culture but has over time become an outsider.
Mid shot, long shot and tracking are highly used to convey regional identity as it allows us to enter and exit the life of ordinary people. We are able to see the entire surroundings of both the doc and the woman in the ending scene.
In this scene we see sense some sort of irony because the woman here considers herself greater than people in the village and therefore greater than her surroundings.
We associate the country side near the coast with sweet, kind, helpful hospitable people however using her character it completley minipulates the scene. Lighting is used to make the region look very joyful because it is very light and bright with clear skys, as if every day is a happy day and we would want to live there which refers to what we would normal conatate with areas such as this. We start off with mid shot of the doc walking with a point of view angle to get us as the audience involved like were there then tracking goes forward to show the docs movement then the woman enters the scene. We then have a close up of the pairs conversation just so we seem a little nosy. We then take into account that we being put in the shoes of any other average small town citizen. This is telling us that people from a small county like to know all the gossip no matter who's business it may be.
Long shot
midshot
tracking
frequent cuts
voice over into cuts
off screen sound
long shot
mid angle
close up
mid shot
point of view shot
music in minor key, very suspicious, almost ironic
tracking + music creates comidy, insulting knowledge
ofscreen sound
doc in suit= professional, high class, accent very standard english
others very casual working class citizens+ naieve innocent
music marching pace, creates suspense, comedy, leading to police should be professional but just as naieve as they havent experienced urban life where as doc is more sophisticated
doc once started as insider, due to change of surroundings, he has become and outsider, ironically has always been the outsider as he strives for more intellectually where as the other small town people prefer simple life.
This programme seems to be located down south in the suburbs of Britain, perhaps Cornwall as it is located in the coast and the accent contributes.
Its very small town, and everyone is very close, neighborly, innocent, they know nothing more than what they have been taught where as the doctor thinks he knows better and undermines everyone becuase of his higher education and his thrive to learn more.
props such as cars represent class and regional identity as the doctor has a more higher class car than the average citizen from that part of Britain perhaps showing us as the audience that he will not allow himself to adapt to that sort of living as he is so used to the more urban materialistic idea. This also allows the audience to contrast him and his surroundings allowing us to see where people rank in this subliminal hierarchy.
Ironically even though the doctor thinks he knows better because of his obvious high education the people of that village also think they know better because they know how things run around, so they have more instinctual power where as the doctor has intellectual power.
On a whole the regional identity is presented as innocent, relaxed, old fashioned but because its a comedy many aspects have been used to change what we associate with areas by the coast.
Doctor Martin is quite a misogynistic character at times but however we find this quite funny as his misanthropic behaviour compared to the innocent native people of this village clash and make us laugh but also make us capture how innocent people still are in suburban areas of Britain which with our daily life's in the capital forget or never get to experience it. Compared to other characters, Doc martin is portrayed as a very smart man. We can see this by his dress sense as he is always well presented with a smart suit. Considering we find this funny as he is working in a small town doctor which we as cosmopolitan people wouldn't find a big deal how ever the small towers consider it an honorable position as it is one of the small amount of jobs that need high education to be done. Doc martin however uses this to his advantage as he knows its not a big of a job as a surgeon perhaps but he still fools the locals by the way he talks, thinking hes more superior. Automatically we think that regional identity is quite naive as if they live in a wander land where they are so pure hearted and the cruelest of people try to damage there spirit.
doc in suit means professional, high class. His accent very standard english whereas others are more cornish making them seem more vulnerable as the power of accent in our country plays a huge role as to how we can interpret people.
others very casual working class citizens+ naieve innocent
music marching pace, creates suspense, comedy, leading to police should be professional but just as naieve as they havent experienced urban life where as doc is more sophisticated
doc once started as insider, due to change of surroundings, he has become and outsider, ironically has always been the outsider as he strives for more intellectually where as the other small town people prefer simple life.
When the doc see's the dog his facial expressions turn sour, instantly we can see he destests the dog very much, the music contributes to us knowing this as it is in minor key and it is in 4/4 which creates a marching pace. This helps create rythm as he is making his way to the police station; another location which is highly respected by the locals. We start off with doc martins face in a close up shot in order to help us see the true emotions in his face then eventually the tracking receeds to allow us to see his location and instantly we laugh because we see a contrast with a serious highly educated doctor in a small town with a dog in his hand and we just cant take him seriously. This makes the region look more strong as nature has beaten this highly educated man who thinks he cant be broken. Unlike the doc, the police officer is also a born and breed resident of the village so like the other citizens he to highly respects the doctor. However the doctor is so self centered he doesnt realise this.
Through out this 5 minute screening we as the audience are exposed to a great amount of techniques. From camera angles all the way to mise en scene in order for us to be able to identify regional identity and how it contrasts with those whom in particularly are not from those areas but adapt to the conditions and region in which they now live. The region this drama comedy is based in is in the suburbs of Britain, perhaps Cornwall on the coast because of the dialect and accent of the english from the small town citizens.
At the opening scene we have the doctor and his mother. Now from the costume we can clearly see that the doctor is of a higher education and higher social class where as his mother is from the working class. Also we have a long shot which informs the audience of the doctors surroundings. We then automatically contrast the doctor with his surroundings and instantly being able to see what region he was from and the region he is now in. Ironically his mother is in the opening scene but she manages to blend in with the surroundings mainly because her dress sense is that of a typical farm woman who we wouldn't notice as odd. This allows us to see that the doctor was once of that culture but has over time become an outsider.
Mid shot, long shot and tracking are highly used to convey regional identity as it allows us to enter and exit the life of ordinary people. We are able to see the entire surroundings of both the doc and the woman in the ending scene.
In this scene we see sense some sort of irony because the woman here considers herself greater than people in the village and therefore greater than her surroundings.
We associate the country side near the coast with sweet, kind, helpful hospitable people however using her character it completley minipulates the scene. Lighting is used to make the region look very joyful because it is very light and bright with clear skys, as if every day is a happy day and we would want to live there which refers to what we would normal conatate with areas such as this. We start off with mid shot of the doc walking with a point of view angle to get us as the audience involved like were there then tracking goes forward to show the docs movement then the woman enters the scene. We then have a close up of the pairs conversation just so we seem a little nosy. We then take into account that we being put in the shoes of any other average small town citizen. This is telling us that people from a small county like to know all the gossip no matter who's business it may be.
The lighting through out this clip is very consistant, it's pretty much the same through out Except the dim lighting when the doctor enters the practise to find the father and son fixing the sink. Instantly we think we've entered a lesson intelligent atmosphere because the lighting has dimmed. However when we see the doc he's always positioned by the window where most of the lighting is produced is always by his face so it portrays him as some how this regions saviour.
Essay 2
In the first 5 minutes of this scene we are introduced to many techniques in this TV programme in order to make it a successful comedy drama series. It allows us to fully digest its meaning and enjoy it. We see a number of aspects as to how it portrays regional identity. From its non diegetic sound to the settings.
We start off with a birds eye view by the coast, a cliff side is being approached by a very small plane. We immediately see from the plane that it is an inner flight, not international, heading to a very small county in Britain as Britain is notoriously known for its white Cliffside coasts. Just from this technique alone we get a hint that the region we are about to be introduced to is very small, traditional, and less populated. Tracking is used to escort the air plane just so we can keep track of where the plane is going. The plane signifies for a new start for the doctor; the main character in this series.
After the tracking has passed the music begins just to let us know what is going to happen next and we quickly cut to the docs face at first from a long shot and then slowly we zoom in to see the full emotion in his face. We can tell by his emotions that he's not a very suburban man and is more of an inner city man who looks very smug, misogynistic and misanthropic.
While the doc is on the plane he seems to be examining the woman next to him, who we soon find out is interviewing him as the gp in the town. We enter this using a full long shot at mid angle so we see the distance of the two people. This distance symbolizes the distance both literal, hierarchal and socially. These two come from completely different up bringing's and areas. When Lewisa starts talking we just know from the accent that she is more country then we would have originally anticipated especially because she's with the doctor so we as the audience would automatically think that two has come from the same region originally.
The doctor and Lewisa both have smart clothing on. However lewisa clothes are more relaxed where as the doc is always in suits and ties. This makes him look more prestigious and formal where as Lewisa is a more relaxed character that comes across as confident. We then think as the audience by first impressions that most of the people we are about to in counter are less troubled by how they come across physically i.e clothing because they feel more comfortable with themselves where as in the city we're always worried with our appearances and how people will judge us because there's just so many opinions to keep up with and so many pressures.
The long shot of that some what medieval building allows us to contrast the different classes. It also makes us think as we wouldn't think isolated place are rich but in fact they are more prestigious than we think. The building is in the middle of the frame, in the back we have the sea. As the music goes on, in continues into a smooth cut of the doc talking to a group of people. This is known as a motivational cut, done on purpose so we know what is going to happen.
Most of the sound is this scene is that of synchronous sound. There's hardly any voice overs, some off screen sounds. When each person takes time talking they use a sort of bouncy cutting rhythm to create a fast pace, as if we were actually in the scene.
I however find it quite ironic that Lewisa is the only person out of a group of people who look like they have some authority over the town to actually be from the area which is being discussed.
The rest seem to have very standard, London accents. The dielects vary through out the five minutes. We see a clash between the accents and the costumes. Those who are from places such as London are seen in suits to represent the typical middle class business worker and the highly educated from that small village in smart but casual clothes. We think of the region as a very small town where everyone has to fight to break free but most settle down for the average life e.g having a family and owning a small business. Woman like Lewisa on the other hand break that typical convention of how we view places such as Portwenn.
We then continue to the scene which we are introduced to the actual village. This is the turning point for the doc as there is know turning back. We are introduced with factors such as the non diegetic sound of the major key music to go with the weather which is sunny but cloudy as well creating a sort of jolly, happy typical British day. This makes the region seem more familiar and homely as is we are not strangers and we have been here before. We have a birds eye view of the seagull which is ironic because its as if we are greater than the bird its self there for putting us in a superior position, perhaps of the area as well as people who may be watching this come from a more urban area. The voice over of the seagulls join the scene to make it flow better.
The lighting through out, is mostly bright, conotating that this isa very innocent area where nothing could go wrong. However when we are introduced to the small village we come in contact with a few promiscuous characters who then remind us of the city. Instantly we think that no matter where we are, even the most un expected places, there's still trouble. For example we see in the close up tracking, a smug look on that mid aged woman leaving the shop and shortly after being followed by the young man.
Essay 2
In the first 5 minutes of this scene we are introduced to many techniques in this TV programme in order to make it a successful comedy drama series. It allows us to fully digest its meaning and enjoy it. We see a number of aspects as to how it portrays regional identity. From its non diegetic sound to the settings.
We start off with a birds eye view by the coast, a cliff side is being approached by a very small plane. We immediately see from the plane that it is an inner flight, not international, heading to a very small county in Britain as Britain is notoriously known for its white Cliffside coasts. Just from this technique alone we get a hint that the region we are about to be introduced to is very small, traditional, and less populated. Tracking is used to escort the air plane just so we can keep track of where the plane is going. The plane signifies for a new start for the doctor; the main character in this series.
After the tracking has passed the music begins just to let us know what is going to happen next and we quickly cut to the docs face at first from a long shot and then slowly we zoom in to see the full emotion in his face. We can tell by his emotions that he's not a very suburban man and is more of an inner city man who looks very smug, misogynistic and misanthropic.
While the doc is on the plane he seems to be examining the woman next to him, who we soon find out is interviewing him as the gp in the town. We enter this using a full long shot at mid angle so we see the distance of the two people. This distance symbolizes the distance both literal, hierarchal and socially. These two come from completely different up bringing's and areas. When Lewisa starts talking we just know from the accent that she is more country then we would have originally anticipated especially because she's with the doctor so we as the audience would automatically think that two has come from the same region originally.
The doctor and Lewisa both have smart clothing on. However lewisa clothes are more relaxed where as the doc is always in suits and ties. This makes him look more prestigious and formal where as Lewisa is a more relaxed character that comes across as confident. We then think as the audience by first impressions that most of the people we are about to in counter are less troubled by how they come across physically i.e clothing because they feel more comfortable with themselves where as in the city we're always worried with our appearances and how people will judge us because there's just so many opinions to keep up with and so many pressures.
The long shot of that some what medieval building allows us to contrast the different classes. It also makes us think as we wouldn't think isolated place are rich but in fact they are more prestigious than we think. The building is in the middle of the frame, in the back we have the sea. As the music goes on, in continues into a smooth cut of the doc talking to a group of people. This is known as a motivational cut, done on purpose so we know what is going to happen.
Most of the sound is this scene is that of synchronous sound. There's hardly any voice overs, some off screen sounds. When each person takes time talking they use a sort of bouncy cutting rhythm to create a fast pace, as if we were actually in the scene.
I however find it quite ironic that Lewisa is the only person out of a group of people who look like they have some authority over the town to actually be from the area which is being discussed.
The rest seem to have very standard, London accents. The dielects vary through out the five minutes. We see a clash between the accents and the costumes. Those who are from places such as London are seen in suits to represent the typical middle class business worker and the highly educated from that small village in smart but casual clothes. We think of the region as a very small town where everyone has to fight to break free but most settle down for the average life e.g having a family and owning a small business. Woman like Lewisa on the other hand break that typical convention of how we view places such as Portwenn.
We then continue to the scene which we are introduced to the actual village. This is the turning point for the doc as there is know turning back. We are introduced with factors such as the non diegetic sound of the major key music to go with the weather which is sunny but cloudy as well creating a sort of jolly, happy typical British day. This makes the region seem more familiar and homely as is we are not strangers and we have been here before. We have a birds eye view of the seagull which is ironic because its as if we are greater than the bird its self there for putting us in a superior position, perhaps of the area as well as people who may be watching this come from a more urban area. The voice over of the seagulls join the scene to make it flow better.
The lighting through out, is mostly bright, conotating that this isa very innocent area where nothing could go wrong. However when we are introduced to the small village we come in contact with a few promiscuous characters who then remind us of the city. Instantly we think that no matter where we are, even the most un expected places, there's still trouble. For example we see in the close up tracking, a smug look on that mid aged woman leaving the shop and shortly after being followed by the young man.
Monday, 11 November 2013
structure of a case study
-analysing budget
-studio production
-wheather its us or british production
-reputation of director/actors
-where it is screened e.g countries
-where it is filmed e.g country
-marketing campaign
-viral marketing
-relationship of franchise
-distribution
-online ticket sales
-illegal download
sample questions:
-how do studios reach their audience nationally and internationally?
-anwser: through marketing
-theatrical trailers
-timing to create suspense
-astroturfing
-less mainstream more individual
-astroturfing
-merchandise
-social networking base
-netocracy; big companies being in control of the web
-studio production
-wheather its us or british production
-reputation of director/actors
-where it is screened e.g countries
-where it is filmed e.g country
-marketing campaign
-viral marketing
-relationship of franchise
-distribution
-online ticket sales
-illegal download
sample questions:
-how do studios reach their audience nationally and internationally?
-anwser: through marketing
-theatrical trailers
-timing to create suspense
-astroturfing
-less mainstream more individual
-astroturfing
-merchandise
-social networking base
-netocracy; big companies being in control of the web
Sunday, 10 November 2013
Friday, 8 November 2013
analysis on marketing of movie: Gravity.
Through out the last 2 weeks I have been introduced to the film Gravity through things such as social networking sites, advertising via public transport, bill boards and various other ways.
The distributors of this movie are Warner bros brothers who have a very highly respected, established status in the movie industry for producing phenomenal movies such as Lord of the rings, Man of steel and much more.
The distributors of this movie are Warner bros brothers who have a very highly respected, established status in the movie industry for producing phenomenal movies such as Lord of the rings, Man of steel and much more.
Distributors |
This film is starring 2 well known actors; George Clooney and Sandra Bullock, both notoriously known for their roles in many famous films. The fact they are in this film with there reputation helps boost advertisement as we know it will be a very good, enjoyable film due to the actors mostly advertised. In addition the
I first came across this movie when I was exploring YouTube for a clip and it came up as a 1 minute 30 sec ad I wasn't aloud to skip it so therefore I was forced to watch it and at the end I quite enjoyed it because it was very dramatic, they had fast cuts and cliff hangers which made me want to go to the cinema and continue watching it. This is a good way of advertising because it is targeting a wide age range, but imparticular the young because they only advertise it in specific clips for example I was searching top boys when it came up, a young drama for teens.
This film is also rated 12a which allows us to see what sort of young audience they are targeting. In general, the ages 12-18 will watch it because it is very high tech and belonging to sci fi genre, it intrigues youngsters even more because we are more naïve looking for a thrill.
I have also seen it publicized on buses which will be a good technique because everyone, especially teenagers will be able to have access to this sort of buses.
The release dates for the countries: US, UK, Australia, Venice are:
- August 28, 2013 (Venice)
- October 3, 2013 (AU)
- October 4, 2013 (US)
- November 8, 2013 (UK)
The budget for this movie is:
In addition this film would be a successful movie because it involves things that are very current in time for example issues in outer space such as complications with space ships, Apollo 13 etc. We are very curious to see what happens outside space as we cannot reach it, it's out of our boundaries.
It was filmed in a number of places. Gravity had a production budget of $100 million and was filmed digitally on multiple Arri Alexas. Principal photography on the film began in late May 2011.[31] Live elements were shot at Pinewood and Shepperton Studios in the United Kingdom.[32] The landing scene was filmed at Lake Powell, Arizona.[33] Visual effects were supervised by Tim Webber at Framestore in London.
Budget: 100 million USD
Although they spent this amount of money which may be a bit less then other massive franchises they managed to get a staggering $479,286,000. Gravity opened at number one in the United Kingdom at £6.23 million over the first weekend of release
"Hollywood movie distributors spend about $4 billion a year to buy paid advertising (30-second TV commercials, newspaper ads, etc.) and over half that total is placed on broadcast and cable TV, which are the main vehicles for advertising movies to audiences. TV is effective because it is an audio-visual medium – like film – and can deliver a vast audience quickly, which is crucial because films typically don’t linger in theaters more than 4–6 weeks, according to Marketing to Moviegoers: Second Edition"- source wikipedia
This amount is enough to both produce it and advertise it. In the end they will earn more then they initially spent with all the cinemas screenings, dvd's sold, interviews, merchandise etc.
Although they spent this amount of money which may be a bit less then other massive franchises they managed to get a staggering $479,286,000. Gravity opened at number one in the United Kingdom at £6.23 million over the first weekend of release
"Hollywood movie distributors spend about $4 billion a year to buy paid advertising (30-second TV commercials, newspaper ads, etc.) and over half that total is placed on broadcast and cable TV, which are the main vehicles for advertising movies to audiences. TV is effective because it is an audio-visual medium – like film – and can deliver a vast audience quickly, which is crucial because films typically don’t linger in theaters more than 4–6 weeks, according to Marketing to Moviegoers: Second Edition"- source wikipedia
This amount is enough to both produce it and advertise it. In the end they will earn more then they initially spent with all the cinemas screenings, dvd's sold, interviews, merchandise etc.
Another way in which they advertise this movie is getting reviews from very notable, highly respected newspapers and article such as the guardian who are notoriously non for their reviews on buses.
It was filmed in a number of places. Gravity had a production budget of $100 million and was filmed digitally on multiple Arri Alexas. Principal photography on the film began in late May 2011.[31] Live elements were shot at Pinewood and Shepperton Studios in the United Kingdom.[32] The landing scene was filmed at Lake Powell, Arizona.[33] Visual effects were supervised by Tim Webber at Framestore in London.
Social networking sites such as twitter helps advertise this movie as the # becomes a trend creating a more popular topic to discuss on twitter. For example if someone were to give a good review of it, then hash tagging it, someone else may see this via a re-tweet and will want to investigate this even more.
every movie has a shelf life in which they get as many people prepaid for the release date as possible, so the more publicity they can offer the better the turn out will be. For example gravity came out on the 4th of October 2013. I saw this film being advertised a good couple of weeks before the release date to create suspense amongst the public. Little do we know that with social networking sites we are astroturfing, some one may share a clip off you tube on to facebook and immediately you can get over a 100 views under 10 minutes. The likes people get then go onto other news feeds creating viral marketing; marketing in which people are exposed to the product, decide they like it and therefore recommend it to someone else. Its almost like a zombie strain, they bight you and release the product.
This is a good way of advertising because it is a never ending cycle, people will always see the comments people have made. In general the internet is widely used to advertise as it is a whole other world in which the young target audience spend most of there time of, it is accessible at the tip of a finger.
Interviews have also been hosted involving Sandra bullock, the director and astronaut scientisit mike massimino.
This is a good way of advertising because many people, especially young use social networking websites e g YouTube. I for example used YouTube on my phone because now we have internet access everywhere, it is very portable. Sandra bullock along with George Clooney have very big reputations when it comes to Hollywood screens. Just on this interview alone we see 111,871 views and 789 likes, those likes will then be astroturfed to you on your news feed with out you knowing.
Friday, 1 November 2013
Sound analysis on Halloween (2007)
Sound analysis of Haloween
In the exquisite movie Halloween, directed by Rob zombie, we are introduced to a vast variety of sounds all in which bind together in order to create a spacific mood and atmosphere. From diegetic sound, non diegetic sound, film music, voice overs and many other techniques which all connect to create what most horror movie intend on making; suspense.
At the start of the movie we are introduced to the mayers family and immediately we feel intimidated because on the non digeric sound of the heavy metal rock music. This is relevant because we know immediately that the scene is based in the 70's along with the helpful sub titles and typical costumes.
We can see immediately that the family is that of a lower class working family due to the way they act and the language they us. We then hear a baby crying in the background which adds more intensity to the scene as it builds up more noise and makes us as the audience feel more adgitated simply because in human nature we all feel as an instinct to take care of babies, it would be In humane to not take care of a helpless life.Instantly we know from all the sounds we are hearing that this movie isn't going to be a happy pleasant movie.
We then reach the scene where Michael mayers is in the school toilet and at first it is silent besides him using the toilet which is most likely to be a voice over. The silence is then broken by nonsynchronized sound of the boys bursting in and discussing issues of the day. It begins from non diegetic sound to diegetic as we see who are speaking. Gradually is Michael is aware of who is in the toilet who goes to leave but becomes some what caught up In the middle of these 2 bullies. Most of this scene uses synchronous sound besides times when the baby is crying or when they are yelling at eachother from different rooms. This is known as offscreen sound. We as the audience would take the film more seriously because it's as if we were actually in the scene when they use offscreen sound.
Little do they know that although they are the typical antagonists they had a bigger problem on their hands. We are aware of this as the music begins in a sort of crescendo slowly creeping on us revealing more about micheals personality. It's in a minor key so eventually we know that this movie isn't going to be some what joyful. In addition it also creates a sense of dramatic irony because we know for a fact that in the real world bully's will always be bully's, for a moment we sympathize with Michelle character but then we remember what is about to become of this angelic boy. When the boys walk in they kick the bin which creates synchronous sound as it is in the scene and not edited in. When he is taken by the head teacher the voice if the mother starts as a voice over while she is walking then cuts straight to her talking to the principle, so it starts non diegetic and ends diegetic. This makes the scene more dramatic so we don't become bored as quickly.
When the principle explains to the mother along with the physiologist what they have found in micheals bag the music slowly begins to crescendo in order to foreshadow what horrors we will discover in micheals bag. This is very useful within the scene because it's communicating with the audience making them more apart of the scene as if they are their witnessing the atrocity.
Rob zombie favourited using the theme tune of Halloween several times in the movie in order to make sure he created some momentom in our heads. The film music is now embedded in our head. When Michael realisise that his mum,head teacher and physcyologist know what is going on the theme music immadiatley goes off as he runs away then a voice over of the physcyologist speaking carries on both offscreen which is created via voice over so we know what is to become it this little boy. This creates a sinister atmosphere as we see a cute, innocent little boy being portrayed as the anti Christ. The music is repatative just like micheals terrible habits of killing animals and soon people as we learn. It creates a sense of continuity as if nothing will ever be able to stop Michael from killing once he starts.
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