The distributors of this movie are Warner bros brothers who have a very highly respected, established status in the movie industry for producing phenomenal movies such as Lord of the rings, Man of steel and much more.
Distributors |
This film is starring 2 well known actors; George Clooney and Sandra Bullock, both notoriously known for their roles in many famous films. The fact they are in this film with there reputation helps boost advertisement as we know it will be a very good, enjoyable film due to the actors mostly advertised. In addition the
I first came across this movie when I was exploring YouTube for a clip and it came up as a 1 minute 30 sec ad I wasn't aloud to skip it so therefore I was forced to watch it and at the end I quite enjoyed it because it was very dramatic, they had fast cuts and cliff hangers which made me want to go to the cinema and continue watching it. This is a good way of advertising because it is targeting a wide age range, but imparticular the young because they only advertise it in specific clips for example I was searching top boys when it came up, a young drama for teens.
This film is also rated 12a which allows us to see what sort of young audience they are targeting. In general, the ages 12-18 will watch it because it is very high tech and belonging to sci fi genre, it intrigues youngsters even more because we are more naïve looking for a thrill.
I have also seen it publicized on buses which will be a good technique because everyone, especially teenagers will be able to have access to this sort of buses.
The release dates for the countries: US, UK, Australia, Venice are:
- August 28, 2013 (Venice)
- October 3, 2013 (AU)
- October 4, 2013 (US)
- November 8, 2013 (UK)
The budget for this movie is:
In addition this film would be a successful movie because it involves things that are very current in time for example issues in outer space such as complications with space ships, Apollo 13 etc. We are very curious to see what happens outside space as we cannot reach it, it's out of our boundaries.
It was filmed in a number of places. Gravity had a production budget of $100 million and was filmed digitally on multiple Arri Alexas. Principal photography on the film began in late May 2011.[31] Live elements were shot at Pinewood and Shepperton Studios in the United Kingdom.[32] The landing scene was filmed at Lake Powell, Arizona.[33] Visual effects were supervised by Tim Webber at Framestore in London.
Budget: 100 million USD
Although they spent this amount of money which may be a bit less then other massive franchises they managed to get a staggering $479,286,000. Gravity opened at number one in the United Kingdom at £6.23 million over the first weekend of release
"Hollywood movie distributors spend about $4 billion a year to buy paid advertising (30-second TV commercials, newspaper ads, etc.) and over half that total is placed on broadcast and cable TV, which are the main vehicles for advertising movies to audiences. TV is effective because it is an audio-visual medium – like film – and can deliver a vast audience quickly, which is crucial because films typically don’t linger in theaters more than 4–6 weeks, according to Marketing to Moviegoers: Second Edition"- source wikipedia
This amount is enough to both produce it and advertise it. In the end they will earn more then they initially spent with all the cinemas screenings, dvd's sold, interviews, merchandise etc.
Although they spent this amount of money which may be a bit less then other massive franchises they managed to get a staggering $479,286,000. Gravity opened at number one in the United Kingdom at £6.23 million over the first weekend of release
"Hollywood movie distributors spend about $4 billion a year to buy paid advertising (30-second TV commercials, newspaper ads, etc.) and over half that total is placed on broadcast and cable TV, which are the main vehicles for advertising movies to audiences. TV is effective because it is an audio-visual medium – like film – and can deliver a vast audience quickly, which is crucial because films typically don’t linger in theaters more than 4–6 weeks, according to Marketing to Moviegoers: Second Edition"- source wikipedia
This amount is enough to both produce it and advertise it. In the end they will earn more then they initially spent with all the cinemas screenings, dvd's sold, interviews, merchandise etc.
Another way in which they advertise this movie is getting reviews from very notable, highly respected newspapers and article such as the guardian who are notoriously non for their reviews on buses.
It was filmed in a number of places. Gravity had a production budget of $100 million and was filmed digitally on multiple Arri Alexas. Principal photography on the film began in late May 2011.[31] Live elements were shot at Pinewood and Shepperton Studios in the United Kingdom.[32] The landing scene was filmed at Lake Powell, Arizona.[33] Visual effects were supervised by Tim Webber at Framestore in London.
Social networking sites such as twitter helps advertise this movie as the # becomes a trend creating a more popular topic to discuss on twitter. For example if someone were to give a good review of it, then hash tagging it, someone else may see this via a re-tweet and will want to investigate this even more.
every movie has a shelf life in which they get as many people prepaid for the release date as possible, so the more publicity they can offer the better the turn out will be. For example gravity came out on the 4th of October 2013. I saw this film being advertised a good couple of weeks before the release date to create suspense amongst the public. Little do we know that with social networking sites we are astroturfing, some one may share a clip off you tube on to facebook and immediately you can get over a 100 views under 10 minutes. The likes people get then go onto other news feeds creating viral marketing; marketing in which people are exposed to the product, decide they like it and therefore recommend it to someone else. Its almost like a zombie strain, they bight you and release the product.
This is a good way of advertising because it is a never ending cycle, people will always see the comments people have made. In general the internet is widely used to advertise as it is a whole other world in which the young target audience spend most of there time of, it is accessible at the tip of a finger.
Interviews have also been hosted involving Sandra bullock, the director and astronaut scientisit mike massimino.
This is a good way of advertising because many people, especially young use social networking websites e g YouTube. I for example used YouTube on my phone because now we have internet access everywhere, it is very portable. Sandra bullock along with George Clooney have very big reputations when it comes to Hollywood screens. Just on this interview alone we see 111,871 views and 789 likes, those likes will then be astroturfed to you on your news feed with out you knowing.
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