Audiences and Institutions

Technology- although your not doing an IT or electronics exam, you need to know what tech allows.

Institution: this isnt about gathering a list of comapnies who produce electronic products. You need to find evidence of new media technologies allwoing institutions to work in new ways to reach their audience in new ways make a greater profit and so on.

what is a media instituion

They are the people who own make control and distribute media products.

They range from large global media orginaisations to one person produces of franzies

By whom

For whom

For what purpose


ownership and finance
production. who?
Distibution. who delivers it and in what form?

Broadcast, exhibition, where is the product consumed?

controls? who decides
promotion and marketing. who will do it?
audiences