structure of a case study

-analysing budget
-studio production
-wheather its us or british production
-reputation of director/actors
-where it is screened e.g countries
-where it is filmed e.g country
-marketing campaign
-viral marketing
-relationship of franchise
-distribution
-online ticket sales
-illegal download
sample questions:
-how do studios reach their audience nationally and internationally?
-anwser: through marketing
-theatrical trailers
-timing to create suspense
-astroturfing
-less mainstream more individual
-astroturfing
-merchandise
-social networking base
-netocracy; big companies being in control of the web